Saturday, February 17, 2007

Gillette Fusion Power Phantom. Impressed? I Sense Not.

The British have a particular self deprecating sense of humour. Some Americans have it too, and I'm pleased Cory Greenberg, author of www.ShaveBlog.com does too. He got an exclusive invite to the launch of the wizzy new Gillette Fusion Power Phantom Razor. It's basically the Fusion Power, launched a year ago, but with a Snazzy Black Handle. Wow. Well done Gillette. Marketing gets $250,000 to schmooze New York's movers and shakers (with C & D list celebrities) and impress them with an overpriced vibrating razor with a plastic black handle. Go Phantom....

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