King of Ads?

BBC'S debut sports news programme Inside Sport gave a huge plug on air to men's grooming product King of Shaves for giving them access to John Terry for their main interview — despite strict rules over advertising on the Beeb and King of Shaves not making any kind of request.

No wonder the company are planning to extend their Terry endorsement when it brings in that kind of free advertising. The Terry revelations to interviewer Gabby Logan gave Inside Sport immediate impact, but the programme format does not lend itself to breaking stories and the slot given to BBC sports newshound Mihir Bose ('I can reveal a secret board meeting took place') just didn't work.