Green And Black And Read All Over...
"Now It's War On Packaging"
You know Green is making money when a National Newspaper runs a lead 'Nose' "Now It's War On Packaging" on its front page, and a double page spread inside.
So, the Daily Mail has a new target. Not war on terrorism, or world famine mind, but over-packaged consumer goods, where the secondary packaging is clogging up a wheelie bin near you. Clearly packaging is often essential where goods are concerned, especially foodstuffs and where products may be tampered with. However, there is 'packaging' and there is 'PACKAGING". I'm pleased that where King of Shaves is concerned, we use the very minimal in functional, protective packaging, the vast majority of which is recyclable, unlike our shaving brand cousins, who largely use metal cans which put the fill into landfill a lot quicker than our small bottles of shaving oil, or tubes of AlphaGel. Indeed, where our shaving oil is concerned, we often hear that the container is reused.
Andy Hill, our Managing Director has led this 'Reduce to the MAX' packaging approach, and as well as King of Shaves being kinder to the environment (as well as kinder to your face), sales of our more recyclable products are growing - and it is the consumer driving this. With tens of millions of concentrated shaving oil bottles and AlphaGels sold since 1993, our products take up less space AND last longer. A good place to start, and we are continuing in this vein - watch this space!
Be sure to follow this headline - supermarkets will start rejecting unnecessary consumer packaging (because it is in their commerical interests to do so, otherwise consumers will vote with their feet and shop at the local Greener Grocer). Green truly is the new Black, but we're doing our bit to 'Shave The World'.
PS - Gillette's new Fusion razor was named as an arch culprit - surrounded with £2 worth of unnecessary packaging to try and get you to buy The Best A Man Can Get - maybe not the best the Environment gets though...you can bet your bottom dollar our King of Blades razor will be packaged with the environment in mind - sensitively (as sensitively as the shave it will deliver!)
You know Green is making money when a National Newspaper runs a lead 'Nose' "Now It's War On Packaging" on its front page, and a double page spread inside.
So, the Daily Mail has a new target. Not war on terrorism, or world famine mind, but over-packaged consumer goods, where the secondary packaging is clogging up a wheelie bin near you. Clearly packaging is often essential where goods are concerned, especially foodstuffs and where products may be tampered with. However, there is 'packaging' and there is 'PACKAGING". I'm pleased that where King of Shaves is concerned, we use the very minimal in functional, protective packaging, the vast majority of which is recyclable, unlike our shaving brand cousins, who largely use metal cans which put the fill into landfill a lot quicker than our small bottles of shaving oil, or tubes of AlphaGel. Indeed, where our shaving oil is concerned, we often hear that the container is reused.
Andy Hill, our Managing Director has led this 'Reduce to the MAX' packaging approach, and as well as King of Shaves being kinder to the environment (as well as kinder to your face), sales of our more recyclable products are growing - and it is the consumer driving this. With tens of millions of concentrated shaving oil bottles and AlphaGels sold since 1993, our products take up less space AND last longer. A good place to start, and we are continuing in this vein - watch this space!
Be sure to follow this headline - supermarkets will start rejecting unnecessary consumer packaging (because it is in their commerical interests to do so, otherwise consumers will vote with their feet and shop at the local Greener Grocer). Green truly is the new Black, but we're doing our bit to 'Shave The World'.
PS - Gillette's new Fusion razor was named as an arch culprit - surrounded with £2 worth of unnecessary packaging to try and get you to buy The Best A Man Can Get - maybe not the best the Environment gets though...you can bet your bottom dollar our King of Blades razor will be packaged with the environment in mind - sensitively (as sensitively as the shave it will deliver!)
posted by Will King at 12:02 PM
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