Wednesday, July 18, 2007

Gillette Fusion. Or should it be CONfusion?

I came across this blog by Gord Irish, long time fan of Gillette. Maybe for not much longer. Read on...

Like possibly many fathers I received a shiny new Gillette Fusion shaver for Father’s Day. So far, I am throughly disappointed with it.
Let me begin by saying that am big Gillette fan, all the way back to Trac II days, when I first started shaving. I’ve tried every completing brand over the years and come back to Gillette. I still use a 2 blade Sensor shaver today.

I’ve always used a 2 blade shaver, largely because in my living memory, Gillette stopped selling 1 blade shavers. I’ve also always had a suspicion that the second blade really served no purpose other than clever marketing. The five blade Fusion confirms my suspicion, after a week of testing them back to back, I find it shaves the same as the 2 blade shaver. So the first blade does the work and the rest are along for the ride. largely to increase the price. In fact, I don’t find much difference using the 1 blade trimmer side of the Fusion but it is harder to tell because it is awkward to use that way. What I can tell for sure is that the Fusion is more like shaving with a spoon than a knife, the 5 blade head is so wide and awkward. And I don’t care what Gillette says, 5 blades makes for more drag and irritation than 2 blades.

I will happily keep using my 2 blade Sensor shavers, at least as long as Gillette keeps making them. I would be even happier if there was a 1 blade version but I am not aware that one exists. I doubt I’ll ever see one either, after going down the 5 blade road, I can imagine that Gillette marketing can’t turn around and step back to 1 blade.

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Friday, July 13, 2007

David Beckham, Beards, LA Galaxy and the King of Defenders

You have to admit that 'brand Beckham' is a phenomenon. BBC 24 gave nearly half an hour to his press conference at LA Galaxy, announcing his signing and intent to relish the new challenge. I actually quite like DB, like JT, he gets on with it, and its clear that he enjoys what he does.

Their match, a week on Saturday will be against Chelsea, captained by King of Shaves brand Ambassador, John Terry. Quite ironic really - the previous England captain (once brand ambassador for Gillette, now sporting a beard as they failed to agree to his profit share deal) playing against clean shaven John Terry, current England captain - our very own defender of the face.

So, game on! Good luck David, but JT - Go on - be a King (and WIN!)